iOS 14+ blocked third-party tracking. Browsers like Brave and Firefox block pixels by default. Chrome is killing 3rd party cookies. If you rely on the client-side Facebook Pixel or Google Tag Manager, you are losing 30-50% of your data.
Server-Side Tracking (CAPI)
Instead of relying on the user's browser (which lies to you), we send tracking events directly from your server. When a user purchases on your backend (Django/Node), your server talks directly to Facebook's server (Conversions API). No script blockers. No cookies. Just 100% accurate data.
Enriching the Signal
With server-side tracking, we can send data that the browser doesn't have:
- Profit Margin: Optimize ads for Profit, not Revenue.
- User Tier: Tell Google Ads to bid higher for "Enterprise" leads.
- Lead Quality: If a lead turns out to be junk in your CRM 2 days later, send a signal back to the ad network to stop finding people like that.
Case in Point
"A luxury e-commerce brand saw their ROAS drop from 4.0 to 1.5 after iOS 14. We implemented Facebook CAPI and Google Augmented Conversions. We recovered 40% of the 'lost' attribution data. ROAS climbed back to 3.8 within a month."
Own Your Data
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