You have 10,000 Instagram followers. Your latest post got 500 likes. Congratulations. Now, answer this: How much revenue did those 500 likes generate? If you don't know, you are falling for Vanity Metrics.
Feels Good vs. Pays Bills
Vanity metrics (Page Views, Likes, User Signups) make you feel good. Actionable metrics (CAC, LTV, Churn Rate) make you money. Marketing Directors love vanity metrics because they always go up. CFOs hate them because they hide the truth.
The Metrics That Matter
We help companies stop measuring noise and start measuring signal:
- Customer Acquisition Cost (CAC): How much spend to get a paying user?
- Lifetime Value (LTV): How much is that user worth over 3 years?
- Payback Period: How many months to break even on ad spend?
Case in Point
"A SaaS company celebrated 100k discounted signups. We audited their data. 95% of those signups never logged in a second time. Their Churn was 95%. We shifted focus from 'Signups' to 'Activation.' Revenue doubled in 3 months."
Stop Optimizing for Egos
Optimizing for revenue is harder, but it's the only way to survive.
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